Launched in 2003, this campaign aimed at getting the message out that, like books, kids shouldn’t be judged by their covers.
Our goal? To make sure that as a community we don't lose sight of who our children are and what they're capable of. To visibly value our children and youth. Essentially, to look deeper. Challenging a community's perceptions about youth...and then changing those perceptions. That's what the Look Deeper campaign is all about. Click here to learn more.
Download the Look Deeper brochure.
Download the Look Deeper Posters.
You’ll recognize the familiar faces and messages I AM SMART, I AM STRONG, and I AM WORTHY. Click on the Smart, Strong, and Worthy icons below to download video clips and share the vision of a crime-free - and judgement-free - community.
